Sales and Marketing Specialist 

Sales and Marketing Specialist 

Burlington, Ontario


Are you passionate about Google Ad Words?


Do you understand the dynamics of Wedsite SEO?


Are you a proven email campaign marketer?


If so read on…

Our client in Burlington, Ontario is an innovative and growing company which has developed web applications for the healthcare industry.

This sales and marketing role is responsible for the planning and implementing of sales and marketing their product, using short and long range, targeting existing and net new clients.

The ideal candidate would have experience with web marketing & online advertising to drive business to their website, and advertise using proven data-driven tactics.


Responsibilities and Duties

The ideal candidate will assist with:

  • New Business Development
  • Using Associations and Industry Groups prospect for potential new clients.
  • Turn potential leads into increased business
  • Cold call / Email Campaign within this demographic to market and ensure a robust pipeline of opportunities.
  • Build relationships with new clients
  • Foster new relationships
  • Plan email campaigns and devise new approaches to Web/Online Marketing
  • Web analytics A/B testing and online advertising analytics
  • Measuring the return on ad spend and graph ROI
  • Strong combination of data knowledge and excellent business and professional written and verbal communication skills
  • Ability to display data in a creative manner
  • Familiarity with Google languages and stats packages
  • Knowledge of online advertising platforms (e.g. Google AdWords, DoubleClick) and processes
  • Deep understanding of email software Mailchimp
  • Ability to retain clients
  • Showcase new products and services
  • Ability to enhance existing relationships
  • Work with technical staff and other internal colleagues to meet customer needs
  • Organise and contribute to internal and external client debriefs
  • Minimum 3-5 years experience


A related Degrees and/or Education and the following:

  • Google Analytics Academy
  • Proven use of Google Tag Manager
  • Google Academy Individual Qualification
  • Examples of spreadsheet work that demonstrates this skill
  • Provide copywriting examples
  • Proven examples of email solutions designed specifically for e-commerce

Syd Ohayon


Business Manager IT Solutions at PMC Specialist Recruitment Solutions

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